The idea originated from the very architecture of the city. The triangular and angular shapes of the buildings are not just details, but a symbol of its industrial past and provincial character.I decided to use these shapes as the basis for the logo, connecting them with the first letter of the name — "V". This is how the concept appeared, in which geometry and letters merge into a single visual story telling about the city.
To understand the heart of the city, I went on a journey through its streets. Analyzing ancient buildings and modern structures, I noticed that their shapes — sharp corners, triangles and straight lines — create a recognizable landscape. These geometric shapes became the starting point for branding.
Create an identity that can emphasize its historical and industrial character, as well as make the brand attractive to residents and tourists.
The city of Votkinsk is facing a challenge — its unique history and architecture remain invisible to a wide audience.
Votkinsk is not just a city, it is a story captured in architecture and spirit. Founded in 1757 as an industrial center, it has retained its unique atmosphere of provincial Russia. Its ancient buildings, preserved since the 18th century, create
a special atmosphere that reflects its rich history and industrial heritage.
Identity of the city of Votkinsk
Valerie Trefilova. All rights reserved, 2025
